Consulting Services

Banxia® Software offers experiential workshops that combine creative processes with our CoNexus^® computer-assisted collaboration and decision-support tools.

The methods people learn in our workshops can be applied throughout an organization, enabling them to deal creatively with change at every level and in all situations. We help groups not only produce innovative solutions to difficult problems, but we also help them to simultaneously learn the new skills to continue that practice in the future.

Our consulting services include facilitator(s) and the use of the CoNexus system during the workshop. We will typically work with an experienced partner to deliver these services.

Creative Strategic Thinking Workshop

Creative Strategic Thinking is a 3- to 5-day workshop that assists groups in creatively, efficiently, and effectively designing strategies that will bring about desired results in an environment of rapid, turbulent, and unpredictable change. During the workshop, group creativity will be increased, and the group will accomplish the following:

Gain a new understanding of change.
Create a mission for the organization.
Generate potential strategies and create a system map or profile that shows how the potential strategies relate to one another and to the organization's overall growth.
Identify the key and supporting strategies that should be met to maximize desired results.
Develop start-up implementation plans.

Market PreSearch Workshop

Market PreSearch is a process for defining customer needs by involving the customer in the creative design and improvement of products and services. Our consultants have conducted Market PreSearch studies including assessing dealer relations for General Motors and assessing orthopedic implants for Intermedics Orthopedics, Inc. Internal customer studies have included assessments of reward systems, work environments, sales training, and manufacturing process changes.

A Market PreSearch study uses Customer CoNexion™-one of the computer-assisted CoNexus^® tools-to compile the results from a number of needs-assessment profiles and identify broad trends in customer values, emerging market segments, and areas for innovation and improvement in products and services.

In Market PreSearch, small groups of customers are asked this simple question:

If you could have anything from us, what would it be?

After they are given some training in creativity, the customers generate a wide range of possibilities. A profile is developed, showing both new and existing customer needs, the relative importance of each need, and how well each need is currently being satisfied. The profile reveals the vital gaps that can make the difference between you and your competitors.

Market PreSearch removes any uncertainty or ambiguity from the usual assessment interviews or focus group research. The customer group uses the creative process to deeply probe the possibilities in a product or service, and through computer-assisted comparisons, the customers provide their own interpretation of the data gathered.

Innovation and Creativity Workshop

In order to keep up with turbulent and unpredictable change and surge ahead of competition, companies must be able to effectively stimulate and direct the creative potential of their people. Innovation within organizations, in today's fast-paced world, must occur in all areas of the business-not just in research and development, but also in marketing, manufacturing, distribution, finance, planning, and management itself. The big question is not just how to inspire and instill creativity and teamwork, but how to design an innovative culture that responds to changing customer needs and that anticipates tomorrow. CoNexus® provides unique techniques and technologies to infuse innovation and creativity into your organization. With thirty years of research into creativity techniques and twenty years of consulting experience, we has participated in fostering innovation and unleashing the creativity potential of employees in over 200 corporations worldwide.

Customized Workshops

We will work with you to develop a customized workshop to meet the needs of your organization. Contact us for details.

Customer Comments

"[the] seminars were a catalyst and pointed us to a whole new strategy and business direction . . . launching a new distribution system, new products and services, and new integrated marketing activities." - Richard Heins, Former CEO of CUNA Mutual Insurance Company

[According to Richard Heins, CUNA grew from $1 billion to $5.4 billion in assets while "providing greater service and efficiency."]